Original Products

While at Chronicle Books, I was part of a small product development team — alongside an editor and a production specialist — where we originated product concepts, pitched them internally, and then wrote, designed, and produced them entirely in-house. I served as the creative lead, from initial concept through final design. The products below represent a handful of those originals: the first licensed product line for Broad City; die-cut pizza and taco notecard sets (both of which I also art directed for the product photoshoot); a line of vintage music-player notecards and journals with my original illustrations; and a star-themed journal with a functional star wheel embedded in the cover.

Broad City Pin and Star Wheel illustrations: Kelly Abeln